About Us
At the core of The Wedding Strategist is a simple ethos – artful celebrations, powered by insight, guided by foresight. We are a specialized wedding strategy and consulting firm, dedicated to guiding couples through the complexities of wedding planning with a structured, supportive, and strategic approach. Our role is to guide you in making smart, tasteful decisions, drawing from a rich tapestry of shared knowledge and a refined aesthetic. At TWS, we merge creativity with experience-centric design and client-oriented planning. We look forward to making your event not only an intentional occasion but a cherished memory.
Our Story.
TWS began from a love for organizing intimate events for friends and family. This passion turned professional when our founder, Kristen Coke, faced the challenges and inefficiencies of traditional wedding planning during her own wedding. Motivated to transform the industry, TWS was born. Since then, TWS has evolved into a respected and trusted wedding strategy firm, celebrated for its innovative methods and dedication to crafting personalized wedding experiences.
Kristen Coke transforms vision into reality.
As a Princeton alumna with a background in global policy, and over eight years of experience as a product manager in tech, Kristen brings a distinct blend of experience and perspective to wedding planning. She sees a wedding as a product brought to life, where infusing a blend of strategy, artistry, and a bespoke planning framework ensures that your celebration is nothing short of spectacular. Her expertise lies in synthesizing diverse concepts and ideas and, then, through this, articulating your wedding vision, even when it seems nebulous or hard to define. This ability to anticipate problems and create solutions makes her a sought-after thought leader and partner. She prides herself in being both a visionary and a diligent executor: it is the cornerstone of her approach and how she is able to help shape your ideas into a beautifully realized celebration.
Kristen has built a wealth of insights into the industry's workings: her extensive engagement with over 250 brides, vendors, and planners across the country has enriched her with a deep understanding of the wedding planning landscape. This cultivated understanding of planning, coupled with her intuitive design sense, results in a balanced planning process where you feel empowered and supported.
MEET OUR FOUNDER
“We believe in the magic of methodical planning, where every wedding holds the potential not just to be an event, but an intentionally crafted experience.”
FOUNDER | PRINCIPAL STRATEGIST
How We Built This.
120
couples interviewed to understand the most significant challenges and pain points in wedding planning
325
hours of dedicated discussions with vendors, planners, and industry professionals, gaining critical insights into the inner workings of the wedding industry
60
industry workshops and seminars participated in to stay ahead of trends and continually refine our strategic approach to wedding planning
250
hours invested in detailed financial analysis of wedding costs and pricing trends, equipping us with the knowledge to guide couples through budget optimization and cost-effective decision-making
What we know about you
At The Wedding Strategist, we cater to discerning clients who value expert guidance through the intricate journey of wedding planning. Our typical client is a detail-oriented young professional, rich in ideas but constrained by time. They value personalizing the facets and details of their wedding, yet they often lack the hours or energy to manage those intricacies personally.
Our clients are often 'Type A' individuals who strive for perfection in optimizing their guests' experience. They desire a comprehensive and thoughtful approach to planning but recognize the challenge of managing it all on their own. Understanding this, they entrust us to take the lead, guiding them through the process with finesse and expertise.
Our passion lies in working closely with our clients. In choosing us, you're engaging a committed partner who is as dedicated to the excellence of your wedding as you are.
TWS LOVE NOTE
“I’m a bride with a professional background, and I thought planning my wedding would be a straightforward experience. In reality, I was both underwhelmed and overwhelmed, and struggled to make decisions that felt authentic to us as a couple. Enter Kristen. She took the time to really get to know me and what we hoped our guests would experience during our wedding beyond the food and florals. She helped me create clear goals and presented options - both tangible and intangible - that aligned with our most important objectives. I felt more informed and empowered to make decisions with her guidance. My only regret is that I didn’t find her sooner.”
- Christina K., TWS Bride
Our Promise