Our wedding planning services are designed so that you get exactly what you need.
A La Carte, At Your Service.
Our mission is to offer unparalleled strategy services that elevate your wedding into a meticulously organized, memorable celebration. Our a-la-carte services are designed with flexibility in mind, allowing us to meet you with precisely what you need for your wedding.
Planning Offerings
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This service guides you and your partner in articulating and realizing your wedding vision. We'll delve into your core values, motivations, and desired goals for your special day. By aligning these elements, we'll reverse-engineer a wedding vision that resonates with you, constructing a concise plan to serve as a guidepost for executing your celebration.
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Establishing a wedding budget can be challenging without proper guidance. The readily available information on budgeting is often unclear, making it difficult to determine what you could, should, and will spend on your wedding. We'll provide valuable insights, including industry benchmarks and real wedding budgets, and collaborate with you to create a realistic budget aligned with your priorities.
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Together, we'll craft your wedding's visual narrative. Through purposeful questions, we'll assist in articulating your aesthetic. These insights will inform a detailed mood board to shape key design choices. We'll also impart a strong design language grasp for confident vendor discussions, empowering you to uphold a cohesive design vision in your wedding planning.
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The wedding guest experience spans the full arc of the event, from receiving the invitation to the final moments of the celebration. By devising a strategic plan focused on optimizing your guests’ experiences, we can ensure your event reflects the love, appreciation and atmosphere you wish to convey.
Vendor Procurement Coaching
When you are navigating the complex vendor landscape, our coaching service offers you the support you need. From guiding you through initial contact to contract negotiation, we have got your back and will help ensure you build a team that truly gets you and makes your special day even better.
Our retainer model offers unparalleled, ongoing support for every aspect of your wedding planning journey, ensuring you have a trusted advisor to turn to for advice, decision-making support, and creative brainstorming — no matter the size or scope of your query.
TWS on Retainer
Our Approach
We treat your wedding like a masterclass in product management: optimizing for joy, streamlining the process, and ensuring that every detail, from start to finish, is nothing short of exceptional.
Step One
Develop a clear understanding of your needs and glean valuable insights from discussions.
Step Two
Present pertinent data and market research findings.
Step Three
Work collaboratively on strategy development.
Step Four
Establish a comprehensive roadmap or plan.
Step Five
Create and refine deliverables.
Step Six
Iterate and integrate feedback for the final product.

What We Don’t Do
At TWS, clarity and understanding are the cornerstones of our service. We think it is just as important to make clear how we can best support you by outlining what our services do and don't entail. Although we are dedicated to the detailed planning and design of the details of your wedding, on the big day, we will be rooting you on from afar. Our services do not extend to onsite event management and coordination. We believe that the professionals who execute this part of your day are paramount and we strongly recommend that our couples employ a day-of coordinator to help realize the beautiful planning we have worked on together.
FAQs
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Recent surveys reveal that 94% of engaged couples find wedding planning stressful and overwhelming, with the average couple spending over 400 hours on preparations when they embark on the journey solo. By choosing The Wedding Strategist, you're not just alleviating this stress; you're embarking on a joyously guided planning experience underpinned by empathy and expertise. Here's what sets us apart:
Commitment to you: Our commitment is to guide our clients with our knowledge and expertise while preserving their vision. Our process is inherently collaborative, inviting you to be an active participant in crafting a celebration that resonates deeply with you.
Data and Structure at the Forefront: Our methodology is systematic—structured processes, defined tasks, and data-informed decisions are at the core of our planning. This approach ensures efficiency, clarity, and precision in every aspect of your wedding.
Authentic Partnership: We are more than planners; we are partners. Our commitment to an authentic collaboration promises a planning experience that's as delightful as it is dependable.
Tailored Services, For Your Specific Needs: The Wedding Strategist provides customized planning services tailored to your specific needs and desires. This customizable approach ensures that you only pay for the services you need, making the most of your budget without compromising on the quality or scope of your wedding.
Equanimous Guidance: Guided by our extensive knowledge and dedication to maintaining your vision, our mission is to provide balanced, insightful advice throughout our collaborative journey. We listen, advise, and together, craft a celebration that truly reflects your aspirations.
Refreshing Transparency: We demystify the complexities of the wedding industry and ensure you have clear, unfettered access to vital information. Our commitment to transparency is designed to foster fair dealings and empower you to make informed decisions.
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At TWS, we have devised a novel role within the realm of planning professionals: the wedding strategist. While we believe both wedding planners and strategists play pivotal roles in the world of wedding organization, there are distinct differences in our approach, incentives, and business models that set us apart and might better align with what certain couples seek.
Approach: As a wedding strategist, we will guide you through decision-making with strategic insight and innovation, focusing on expanding your vision with personalized attention. Conversely, wedding planners tend to act as logistical conduits for your decisions, often asking, "What do you want?" or "What did you imagine for this?" This approach places them in the role of executing your directives, focusing on the 'how' rather than the 'why' or 'what' could be.
Incentives: Wedding planners often rely on established relationships with vendors, which can streamline selection but may also limit the diversity of options and pricing presented to you. A wedding strategist will prioritize your interests, ensuring complete transparency in every aspect of planning. Our recommendations are driven solely by your unique needs, free from any external obligations.
Business Model: Unlike traditional wedding planners who often follow a set framework with a uniform, upfront fee, a wedding strategist embraces a more flexible approach. We tailor our services to your specific needs, allowing for a truly customized experience. Our model prioritizes a partnership mentality, offering a-la-carte options to ensure you only invest in the support you truly need, making our collaboration as efficient and effective as possible.
Ultimately, wedding strategists offer an alternative approach to traditional planning: providing a bespoke experience grounded in personalization, strategic planning, and innovative thinking.
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With The Wedding Strategist on your side, we believe there's no need for additional planning support. With our comprehensive strategy and consulting services, paired with the essential assistance of a hired day-of coordinator, you'll be perfectly equipped to bring your wedding vision to life. Our approach is designed to empower you with the expert advice and personalized planning resources you need to guide you through the process, while a day-of coordinator guarantees everything goes according to plan on the day itself. This setup is ideal for couples who desire to be actively involved in their wedding planning process, providing the perfect balance of professional support and personal involvement.
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The Wedding Strategist is headquartered in New York City but is available to clients globally. Our ability to extend support to our clients is agnostic to where they are located or where they plan on holding their nuptials. We believe this is effective because our insights are built from data that informs our comprehensive understanding of the U.S. market. We believe our support addresses universal wedding planning principles, making our approach effective regardless of geography. All of our communications and work together can be conducted virtually. However, if you are in the NYC area and would like to meet up in person, we are more than happy to accommodate you.
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We highly recommend securing a day-of coordinator in addition to any onsite venue coordinator provided. The key differences between the two roles lies in their focus areas: while venue coordinators are focused on being stewards of the venue and tending to responsibilities associated with caring and preparing the venue itself, day-of coordinators are dedicated entirely to you and cover all aspects of your wedding day, ensuring every detail is executed as planned, to ensure your vision comes to life exactly as planned. They serve as your advocate, keeping track of the nuances that might otherwise be overlooked in the day's hustle and monitoring all details, from coordinating vendors, managing timelines to troubleshooting any issues that arise. Furthermore, there is industry-wide high turnover amongst venue staff, so having a consistent day-of coordinator offers peace of mind and continuity throughout the planning process and on your wedding day itself.
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Yes! Wedding planning is an exciting and bewildering journey. As opposed to trying to go it alone, we recommend starting with us because we can help you better understand your needs and values and steer you in the right, most efficient path for wedding planning.
TWS LOVE NOTE
“Kristen is truly unique in her ability to define and execute both needs and wants. She offers a calm and measured voice of reason in making dream wedding days (or weekends) into reality, while at the same time encouraging you to hold onto your vision, no matter how complicated. She’s the most valuable team member you’ll have, outside of your bride and/or groom!”
— Sada S., TWS Bride